Marketing Depth

September 23, 2012


Life has this way of sweeping you off your feet in a certain way, taking you with its currents into eddies or side streams or even way out to sea. You get clarity in moments or seasons about who you are and where you want to be (artist, poet, centered, enough), and then slowly – or even in a blink sometimes – you find yourself drifting away from that place.

In my observation, life also has a way of reminding us what’s happening – of waking us up to that drift and to where it is we want to consciously get back to.

So it was with a nod of recognition that I read my friend Jen’s words this week about why she resists so much about online culture, and her words earlier in the month about how to be soulful online (both totally worth reading).

She’s a voice in my life that beautifully and persistently reminds me how sacred and necessary – even salvific – it is to name the currents that swirl around and pull at us, to talk about our discomforts with them, and to do what it takes to shift back, again and again (and again), to where we want to be.

I’m feeling the swirl of life’s currents as I approach and market Trust Habits (a 30-day course on trust fundamentals). At heart I am a mystic. I’m a poet. A seer. I live mostly deep beneath life’s surfaces and experience wonder at the discoveries I make there.

And my natural bent in response to what I see is to want to be quiet with it. Reverently so.

So there is awkwardness, for me, in the task of then peddling these discoveries to YOU. As though to fit them into the same formulas that are used to sell widgets, or used to sell products and services that aren’t mined from such depths dishonors their true value. Dishonors some important, hidden thing that was a gift for me to see at all.

Like peddling glimpses of unicorns.

There is a robustness to trust, a robustness to these things I want to share, that isn’t a unicorn glimpse at all. But the feeling is present that to sell them like widgets, or like “10 easy steps to a happy life” isn’t what they’re made for.

…isn’t what many of your treasures are made for, either. I feel this to my bones.

In the swoosh and swirl of the online world, I want to align and re-align myself with people whose lives and words and even stumblings are a call to come home (and come home…and come home again) to a holy, private wonder, and to the challenge of discerning in each instance how a product or service can be offered not according to how the currents of our world or the Internet are pulling at us, but according to how each of these treasures can most truly, effectively, be shared.

The difference might not always be clear, but the work of this discernment will surely birth words and images and types of media that better honor our from-the-depths offerings than those that life’s vaster currents bring. Birth words and images and media that – maybe most importantly – keep waking us up to who and where we deeply want to be.

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Do you wrestle with dissonance between what you want to share (art, ideas, courses, books, etc.) and HOW you feel obligated to share it? Have you found voices or examples that help you find your clearest, truest way? I’d so love to hear in comments below.

Are you new here? If so, welcome! This post is a great distillation of what I believe about trust. And if you’re wanting a deeper dive, Trust Habits is wonderful 30-day journey into what trust is, how it is and isn’t grown, and what it means to practice tending it. Class begins October 1st. I’d love to welcome you!

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